We Own #the8th…

Posted: January 8, 2014 in Uncategorized
Tags: , , , , ,

So this is my first blog of the 2014 and I want to use this as a way to introduce you this new idea called “#the8th”. It’s really a simple idea I’ve been developing with a great group of Asian American artist as a way for us to help cultivate and spread the word of Asian media in America and help us create this genre.

I’ve become one of the leaders in the Asian American community as it pertains to the arts due to my body of work over the last 25 years in this industry and although I’ve been able to find success in the mainstream world… films and television. I would be remiss not to acknowledge the fact the amount of roles for Asians and even the kind of rules there are for Asian to play in “Hollywood” projects are for the most part minimal and sometimes not even desirable to play, in some cases, downright detrimental to the image of Asians and not very fair in depicting who we are.  

Now I don’t waste time investing in the conspiracy of some underground racist agenda, I’ve been around too long and understand that it’s all business and up to now, us as a community haven’t been in the business of cultivating our voices in the fabric of American pop culture. Even though we are one of the most affluent communities in America and thus some of the biggest consumers of mainstream media, we somehow assimilated so well, we lost our voice and became somewhat invisible when it comes to film and television. I instead choose do something about it… And along with a conglomerate of amazing artist from both the online/digital world and the traditional film making world, we came up with this simple idea.

#the8th 

The idea is basically to take over one day a month, the 8th of every month, to release and promote brand new Asian projects. As a group we plan to release a calendar of events to let people know what’s being released and what to look forward to in the upcoming months. I’m talking new movies every month, online and in theaters, new songs and videos released by recording artist, web series premiering episodes, authors releasing books. I’m talking about taking the 8th of the month as our opening weekend. My greatest hope is to galvanize the Asian American community and anyone interested in Asian media to seek out and purchase new media every month on the 8th. Now this is an open source project. The Hollywood production companies and YouTube stars supporting this and joining this calendar of events are really here to help promote the campaign of #the8th, but it’s really open to all artist around the world. So, the Chinese kid in Texas or Japanese girl in Portland can make a movie and by simply using #the8th to promote and release their film on the 8th of the month and us as a community tracking that hashtag, we can find the newest artist and freshest material.

The whole goal in this is for us, the Asian community to establish our own genre in media and tell our stories and cultivate our voice in America on our own terms.

I know it’s a big idea and it’s not going to happen overnight… but for it start, it has to start somewhere, I guess right here, right now is as good of place as any.

I urge you to repost this and pass it on… If you’re an artist, join in this idea and release new content for everyone on the 8th and hopefully we can start a movement!

 

checkout my YouTube for the We Own #the8th video!  

 

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Comments
  1. Juan says:

    I am not Asia, but I actually understand something and it is about promoting the Asian Community and seeing them more than just marketing. I look forward for the spread of #the8th. Thank you Dante Basco 🙂

  2. Hey Dante,

    I think this is a terrific idea. I’m an indie filmmaker here in L.A. and I’d love to get involved. Is there a way for me join in on the meetings that take place downtown?

  3. Rob says:

    Brilliant, Dante! Thank you for doing what you do and for continuing to inspire us all. Cheers!

  4. Robert Kang says:

    Dante, kudos for promoting this. As a lawyer, I’ve seen people try to use lawsuits to compel studios to use people of color in films or other creative endeavors. They fail, usually on First Amendment grounds. In contrast. #the8th uses social media and market power to make change – a slower process, but one that can work.

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